The mediums available for propagation of any information, be it in text, picture or video form, are increasing day by day. In a vortex of information overload, we find that today it is impossible to not find a huge pile of data for any given topic. On the contrary, it is difficult to restrain and find out the relevant information from the hordes of pages that turn up.
Let us take the example of a search engine. Any popular search engine shows up about 500,000+ results with a few keywords typed in. This shows that there might be more than a million websites all over the globe. It is astonishing to note however, that people can hardly name a hundred or so, from this mind numbing number of a million websites. This is because many websites exist only for namesake; they lack the one thing that is essential for web gaining any amount of traffic, i.e. Digital or E-Marketing.